Vietnam’s creative startup ecosystem has seen strong development in recent times but startups have been facing challenges in raising investment capital. To offer support, there needs to be methods introduced to help mobilize alternative sources of capital. Investors and venture capital funds often look to startups that already have an initial market and are able to grow their market size. Establishing this initial market for startup products is therefore key. To complete an appropriate legal basis for the ecosystem, the Ministry of Science and Technology has proposed that the government introduce a decree on innovation and creative startups.