Activities to support the consumption of products in ethnic minority and mountainous areas have contributed to the formation of supply chains, stimulating the participation of many economic sectors in production development and product consumption. However, despite the huge potential in these areas, links and market development have only partly met requirements in recent times. Developing markets for products in these areas needs stronger participation by all levels, sectors, and localities as well as businesses, so that goods have the opportunity to be in the supply chains of domestic and foreign markets.