The Ministry of Industry and Trade believes that after nearly five years of implementation, the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) has brought positive results for Vietnamese exports. However, although export turnover for some Vietnamese products to markets in CPTPP countries are growing, value remains modest and their market share is not commensurate with potential. Therefore, building brands for export products is a concern for many businesses. They must also pay attention to registering and protecting intellectual property rights for branded products in foreign markets.