In the first nine months of 2023, agriculture, forestry and fishery product exports reached only $38.5 billion. In order to reach the annual target of $54 billion, the remaining months need to bring in an additional $15.5 billion. The Ministry of Agriculture and Rural Development (MARD) remains steadfast in reaching the target of $54 billion, which is higher than the $53.2 billion posted in 2022. However, in the current difficult context, this is no easy task, and requires determination, dynamism, and creativity from agricultural, forestry and fishery exporters to overcome the difficulties and challenges.