According to the Ministry of Industry and Trade, on the world map of medicinal herbs, Vietnam is considered to have diverse sources and its proportion of rare natural medicinal herbs remains high. The country boasts over 5,100 species of medicinal plants, with its cinnamon and anise being widely consumed in South Asia, East Asia, the Middle East, the US, and the EU. Given its sources, Vietnam holds potential and advantages in developing medicinal herbs into an economic sub-sector. However, such goods do not post high export turnover. To increase market share and raise turnover, it is necessary to plan and create a sufficiently large raw material area to serve processing and exports and also to promote branding efforts.