Despite facing many challenges, Vietnam’s retail market is still considered attractive and has retained its significant growth potential. The market’s current size is estimated at $142 billion and is projected to increase to $350 billion in the years ahead. According to a survey by CocCoc and VnEconomy, 44.6 per cent of respondents have an optimistic attitude regarding their financial situation over the next year, while 20.8 per cent hold a pessimistic view. The Cool Product Awards 2023 and a ceremony honoring the Top 50 cool products and services in 2023, as voted on by consumers and organized by VnEconomy / Vietnam Economic Times (VET), was held in Hanoi on December 21. The program honored products and services that bring value to consumers’ daily lives, have high applicability and convenience, and encourage consumers to make purchases without hesitation during times when spending is being tightened.