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CORPORATE NEWS

LYNK & CO CARS HIT STREETS OF HCMC 2012. Deputy Chairman of the Binh Duong Vietnam and across the Asia-Pacific,” said
Provincial People’s Committee Nguyen Van Director General of the ADB’s Southeast
Danh said he hopes the project will be a liv- Asia Department Winfried Wicklein. “For
able place for residents in not only Binh ADB, promoting gender equality and
Duong New City but also in the province. advancing women’s economic empowerment
is a top priority, so we are very pleased to
DA NANG TO HAVE AIRCRAFT have developed this study with MPI on
COMPONENT FACILITY promoting women-led SMEs and entre-
preneurship in Vietnam.” The study draws
on a large body of knowledge and interna-
The Lynk & Co Automobile International tional best practices to produce a series of
Sales Company Ltd (Lynk & Co) and the measures that can unleash the untapped
GreenLynk Automotives Joint Stock Com- potential of women-owned SMEs in Viet-
pany last month officially launched the Lynk nam. These include establishing gender-
& Co car brand in Ho Chi Minh City. Posi- disaggregated databases, incorporating
tioned in the “new premium” market, Lynk women-owned SMEs more integrally into
& Co caters to urbanites of the new genera- legislation like the Law on Gender Equality,
tion who seek a fresh and open approach to exploring gender-specific measures to sup-
luxury vehicles. The spacious Lynk & Co South Korea’s KP Aero Industries will build port the implementation of the Law on
showroom, spread across nearly 5,000 sq a 20,000 sq m factory at the Da Nang Hi- SME Support, and placing greater emphasis
m, aims to not only attract car enthusiasts Tech Park in the central city of the same on knowledge dissemination and raising
but also serve as a meeting point for indi- name, to produce and supply various parts awareness to promote women entrepre-
viduals with a passion for modern and high- for the aircraft industry. The project has neurship and women role models.
quality vehicles. It will unveil three SUV investment of VND480 billion ($20 million)
models: Lynk & Co 01, Lynk & Co 05, and and the first investment phase is planned RENOVATION OF MÖVENPICK HOTEL
Lynk & Co 09. A representative from the to begin in the fourth quarter of this year, IN HANOI COMPLETED
Geely Auto Group and the CEO of Lynk & with full manufacturing capacity reached
Co expressed his honor to be in Vietnam by the second quarter of 2029. The factory
again to introduce Lynk & Co’s high-end was designed to produce aft bodies, APU
products to a new generation of young con- doors, MIC wing tips, raked wing tips, wing
sumers. He emphasized the brand’s focus boxes, winglets, and flap fairing supports,
on individuality, trendy design, technology, and will have metal fabrication facilities
and sporty appeal, which aim to elevate the for Boeing 737 and 787 and Boeing 737
overall experience. Established in 2016, Lynk Max aircraft in two phases. This is the
& Co is a global automotive brand resulting second investment project in aviation and
from a joint venture between the Geely aerospace technologies at the Da Nang Hi-
Auto Group and the Volvo Car Group. Tech Park, following Danang Sunshine The Mövenpick Hotel Hanoi Centre cele-
Aerospace under the Universal Alloy Cor- brated its grand re-opening in early January,
APARTMENT CONSTRUCTION IN poration from the US, which was put into following a remarkable renovation that
BINH DUONG BEGINS operation in 2020. has transformed the property. The hotel’s
155 rooms and suites have been meticu-
MPI & ADB RELEASE STUDY ON lously designed to offer unforgettable expe-
WOMEN SMES riences. Each room features plush, king-
sized or twin beds, eco-friendly amenities,
tea and coffee-making facilities, a smart
TV, complimentary high-speed wi-fi, and
a pillow menu. It also presents a selection
of inspiring venues suitable for productive
meetings, innovative events, and memo-
rable weddings. “We are delighted to
Becamex Tokyu Co. Ltd, a joint venture embark on this new chapter for Mövenpick
between Vietnam’s Becamex IDC Corpora- Hotel Hanoi Centre,” said Mr. Garth Sim-
tion and Japan’s Tokyu Group, has begun mons, CEO of Accor’s Premium, Midscale
construction of the “Midori Park the TEN” The Ministry of Planning and Investment and Economy Division, Asia. “Drawing
high-end apartment project in Binh Duong (MPI) and the Asian Development Bank from Mövenpick’s rich heritage in gastro-
New City in the southern province of the (ADB) last month released the first-ever nomic innovation and commitment to
same name. The project covers nearly 1.4 study of women-owned small and medium- delivering extraordinary services, we will
ha and includes a ten-story block with 300 sized enterprises (SMEs) in Vietnam. The continue to prioritize culinary excellence
apartments. This is the first project in Binh study, Facilitating Entrepreneurship Growth and heartfelt hospitality.” “This remarkable
Duong to include a hot springs bathing by Lifting Barriers: A White Book on hotel encompasses everything one desires:
area, and completion is scheduled for the Women-owned Small and Medium-Sized a prime location in the heart of the city,
autumn of 2025. The Tokyu Group has par- Enterprises in Vietnam, was developed by refined décor, exceptional amenities, and,
ticipated in many infrastructure development ADB in partnership with the MPI’s Agency most importantly, a distinct character that
projects in Binh Duong New City, including for Enterprise Development. “Women-led sets it apart,” added Mr. Nicolas Josi, Gen-
Tokyu Binh Duong Garden City, an urban small and medium-sized enterprises (SMEs) eral Manager of the Mövenpick Hotel
area built in coordination with Becamex in can be a key driver of economic growth in Hanoi Centre.

44 | VIETNAM ECONOMIC TIMES | FEBRUARY 2024 www.en.vneconomy