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BUSINESS REPORT





































         Open to the latest





         Vietnam has retained its appeal among foreign F&B brands
         as a market of some potential given its positive attitudes towards
         environmental and sustainability measures.

         | By AN CHI



                                                                                                     PHOTO: NESTLÉ VIETNAM

               estlé Vietnam announced an addi-  ment  to  Nestlé’s  long-term  investment   tons  of  snacks  for  the  Vietnamese  and
               tional  investment  in  the  opening   commitment  in  the  country.  “When  the   Cambodian markets.
         N month of 2024 of $100 million to   project comes into operation, the factory’s   PepsiCo Foods Vietnam now operates
         boost capacity at its Nestlé Tri An factory   capacity will increase and meet domestic   14 factories and distribution centers around
         in southern Dong Nai province, bringing   demand  and  effectively  exploit  export   the country, employing 13,000 people. Pop-
         total investment in the site to more than   potential,  making  Vietnam  a  center  for   ular products include Lay’s, Poca, Doritos,
         $500  million.  The  new  capital  will  help   supplying high-value coffee to the world,”   Quaker, Pepsi, 7 Up, Aquafina, and Sting.
         raise capacity to meet growing demand for   he added. “At the same time, through the   Meanwhile,  Suntory  PepsiCo,  a  joint
         coffee, and will continue to make Vietnam   project, we also hope to create many jobs   venture between PepsiCo Inc. and Suntory
         a center for producing and supplying high-  and  continue  to  expand  our  long-term   Holdings Limited, is also injecting an addi-
         value coffee to the domestic and world mar-  investment  in  Vietnam,  contributing  to   tional  $185  million  into  building  a  new
         kets. Products from the Nestlé Tri An factory   sustainable  economic  development  and   factory in the Mekong Delta province of
         have been exported to more than 29 countries   prosperity in the country.”   Long An, with an annual output of almost
         and territories around the world.                                     800  million  liters  of  products,  including
           Nestlé  has  now  invested  nearly  $830   VIBRANT MARKET           purified water, milk, and other beverages.
         million through the Nestlé Vietnam Co.,   At  the  end  of  last  December,  the  Ha   South  Korea’s  HiteJinro  Group  also
         Ltd., with four factories and two distribution   Nam Provincial People’s Committee granted   decided to invest an expected $100 million
         centers. It is also the largest coffee purchaser   an investment certificate to PepsiCo Foods   in  the  construction  of  a  beverage  pro-
         in the country, outlaying up to $700 million.   Vietnam  to  invest  VND2  trillion  ($82.2   duction  plant  in  northern  Thai  Binh
         In  Dong  Nai  province  alone,  it  operates   million) in building a factory in the northern   province. Covering an area of 8.2 ha, the
         three factories, of which Nestlé Tri An is   province. Construction of the 8-ha project   plant will be located at the Lien Ha Thai
         one of its largest in Vietnam. It also has   at the Dong Van I Industrial Park is set to   Industrial Park, and will provide a step-
         the most modern scale and technology of   get underway in 2024, as PepsiCo marks   ping stone in the Group’s foray into the
         all the Nestlé factories in the region.    its 30th year in Vietnam, and is scheduled   Southeast Asian market.
           Mr.  Binu  Jacob,  General  Director  of   to enter into operations in the third quarter   Previously, Lotte Vietnam Co., Ltd., under
         Nestlé Vietnam, said the project is a testa-  of 2025. It aims for annual output of 23,000   South  Korean  conglomerate  Lotte,  inau-

         32  |  VIETNAM ECONOMIC TIMES  |  MARCH 2024                                                 en.vneconomy.vn
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