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BIZ TRAVELER

s Vietnam prepares to enter into the
Road to recovery A welcoming substantial numbers of inter-
peak domestic tourism season it is also

national visitors, according to the Vietnam
National Authority of Tourism (VNAT). In April
Vietnam’s tourism sector continued its journey to better alone, over 1.55 million foreign tourists arrived
health with a record year-on-year increase of 68.3% in inter- in Vietnam, bringing the total in the first four
national visitors in the first four months of 2024. months of the year to 6.3 million, an increase of
an exceptional 68.3 per cent year-on-year. The
By BACH KHUE figure also represents a rise of 3.9 per cent
against the same period of 2019; prior to Covid-
19 and when the country welcomed a record 18
million foreign tourists for the year as a whole.
This impressive growth has been attributed
to various proactive measures being introduced,
in particular more favorable visa policies and
tourism stimulus programs that have encouraged
more international visitors to choose Vietnam
as their holiday destination.

Asia leads the way
Asia was the largest source of tourists to
Vietnam in the first four months, registering a
year-on-year increase of 77.2 per cent. Markets
in Northeast Asia to post the highest increases
included China, South Korea, Japan, and Taiwan
(China), with many in Southeast Asia also seeing
significant growth, including Indonesia, the
Philippines, Malaysia, Cambodia, and Singapore.
Visitors from India and Australia, meanwhile,
continued to rise significantly, by 41.1 per cent
and 37.8 per cent, respectively.
South Korea remained the largest tourism
source market for Vietnam in the period, with
1.6 million tourists, or 25.8 per cent of the total,
followed by China with 1.25 million, Taiwan
(China) with 418,000, the US with 301,000, and
Japan with 235,000.
Favorable visa policies that took effect from
August 15, 2023 have played a major role in the
significant growth in the number of tourists
from Europe, which rose 63.8 per cent year-on-
year in the period. Key markets include the UK,
International visitors to Vietnam, 4M 2024, by region
France, Germany, Italy, Spain, Russia, Sweden,
6,199,300 arrivals, 68.3% year-on-year and Switzerland.
Meanwhile, 10.5 million domestic tourists
journeyed around Vietnam in April, bringing
Americas Europe Asia the total in the first four months to 40.5 million.
393,800 855,600 4,736,200 Total revenue from tourism activities in the
arrivals 16.7% arrivals 63.8% arrivals 77.2% period was estimated at VND271.4 trillion
($10.68 billion).

Revenue skyrocketing
Total revenue from accommodation and
food services in the first four months was esti-
mated at VND237.3 trillion ($9.34 billion), up
15.3 per cent year-on-year. Localities registering
significant growth in revenue included central
Da Nang city, with 23.2 per cent, northern
Quang Ninh province 22.3 per cent, northern
1,05 Hai Phong city 14.5 per cent, Ho Chi Minh City
Africa 2,48 Australia 12.6 per cent, Hanoi 12.5 per cent, and the
17,200 196,500 Mekong Delta’s Can Tho city 9.1 per cent.
arrivals 107.1% arrivals 38.2% Travel and tourism services witnessed an
extraordinary rise of 49.3 per cent, to VND19.4
Source: General Statistics Office of Vietnam trillion ($763 million). Among cities and

46 Vietnam Economic Times May 15, 2024 en.vneconomy.vn