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HOSPITALITY PIONEER

Mr. Chatchavhan Pojanartvichaikul (Charlie), General Manager of The Landmark,
tells VET about the secret of its success and his management philosophy.

T he Landmark boasts a superb location overlooking the Saigon River in Ho Chi
Minh City. It opened in 1994 and is the cityʼs first international office and
serviced apartment complex. The complex is operated by Peninsula Properties,
a subsidiary of the world-famous luxury Peninsula Hotel. For 29 years it has earned
and maintained the trust of many companies with its high quality services.

Corporate culture that values “people”
Mr. Chatchavhan Pojanartvichaikul, known as
Charlie, is a hospitality veteran, with over 25
years of experience. He has held various
management roles in Bangkok, Shanghai,
Singapore, Jakarta, and, of course, Ho Chi Minh
City. He joined The Landmark in 2021, under the
Hong Kong and Shanghai Hotels Group, in his
second stint in Ho Chi Minh City, and since then
has steadily reflected his working philosophy in
management. He always believes that people are
the main instrument to produce success. Team
Building traits are the core, and inspire
hospitality staff to work in harmony and
Mr. Chatchavhan Pojanartvichaikul efficiently. He is always focusing on the essence
General Manager, The Landmark
of unity to achieve the same goals.

More than 36 per cent of employees have been with the company for more than
ten years, and many witnessed its opening in 1994. Early this year, the company
received a Golden Dragon Award from Vietnam Economic Times.

Implementing its CRS program
The Landmark is also actively engaged in social contributions, with staff
visiting orphanages and participating in charity efforts. As well as these
Corporate Responsibility and Sustainability (CRS) programs to contribute
to society, it also encourages help for those close to them who are in need,
by seeking donations from staff to support other staff and their families
who may be facing difficult situations such as illness.

Aiming for further growth through “Hospitality” management
Even after almost 30 years, The Landmark maintains its strong position in the
market because of the strong trust and security of the Peninsula brand and its
social contributions. The Landmark aims for further growth by always working
with all stakeholders, including customers, employees, business partners, and
local communities. New buildings are being developed in Ho Chi Minh City and
the competition in the industry is on the rise, so it is worth paying attention to
the future development of this pioneering company. %

DECEMBER 2023 | VIETNAM ECONOMIC TIMES | 41
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